One Direction launches Our Moment fragrance

There's no escaping the fact that they're the most successful boyband in the world.
And with two chart-topping albums, a sell-out tour and even their own store dedicated to them, the One Direction boys clearly felt that it was the right time to launch their own signature fragrance.
Following in the steps of Jennifer Lopez, Britney Spears and Lady Gaga, the former X Factor stars unveiled Our Moment in London on Thursday, with the help of presenter-of-the-moment Laura Whitmore.

-I.
source:dailymail