One Direction debuts Our Moment fragrance's short film

They’re always looking for more merchandising opportunities, and One Direction has a new fragrance in the works.
Niall Horan, Zayn Malik, Louis Tomlinson, Liam Payne, and Harry Styles are all featured in a new black and white short film to promote their forthcoming scent Our Moment.
And of course, there’s an acoustic version of the band’s song “Moments” playing in the background, to bring the visual and audio elements together with the sense of smell.
One Direction plays the clip prior to their concerts each night, and Our Moment is slated to hit stores in August.

-I.

source:celebritygossip