Beyonce is the new face of H&M

Beyonce is the face of  campaign for H&M’s summer collection!
“I’ve always liked H&M’s focus on fun and affordable fashion,” the 31-year-old entertainer said. “I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,”
“What makes these pieces even more special is that Beyoncé herself had input in the designs, and they are full of her own personal style,” H&M head designer Ann-Sofie Johansson said about the collaboration.
Bey‘s campaign images were shot in the Bahamas by Inez van Lamsweerde and Vinoodh Matadin – look out for the full campaign to be released in May!

-I.